Published by on September 5, 2020
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Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

The aim was to essentially create a more direct, a more influencing impact upon the production capacities and capabilities of the farmers in the long run which would help farmers as well the company in the long run. ITC was also successful in convincing the governments of the potential benefits to the farmers and the economy and the governments on its part in brought in changes in the regulations to allow the farmers to sell the beans outside of mandis.

Now, e-choupal goes pay-to-use Hindustan Times. How innovation really works Business Today. Expand all Collapse all. Website optimised for IE 7. Retrieved from ” https: Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

Simultaneously, using this value chain to channel and direct other essential interests of the farmers in the form of retail products, banking and information services. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment Shop Now.

Next to fall will be West Bengal, where ITC aims to prove that the debate about contract farming is pointless, since contracts with individual farmers are an expensive proposition. ITC e-Choupal leverages Information Technology to virtually cluster all value chain participants and deliver the same benefits that vertical integration does in mature agricultural economies, like the USA. Yet it is besieged by myriad challenges.


Additionally e-choupal supports best farming practices and methods among the farmers by training choupsl farmer to use the internet facilities in their search for finding the best price available for their produce apart from mandis, ltc were also taught to use a site dedicated especially for the farmers www. It is also the most vulnerable to the vagaries of nature and the threat of climate change.

Enter the email address you signed up with and we’ll email you a reset link. In their effort to provide state of the art farming technique, the general manager at ICT started to build ICT kiosks connecting villages which brought in marked and noticeable improvements in the standard of living of the farmers. Empower the poor for growth Hindustan Times. They itx generally located choupall walking distance or a 5-km radius. Archives Select Year Jump to Sub Navigation.

Call of the Countryside India Today. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. This page was last edited on 5 Aprilat If notability cannot be established, the article is likely to be mergedredirectedor deleted. Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields.

The topic of this article may not meet Wikipedia’s notability guidelines for companies and organizations. It could serve both the company and the farmers.

And his captive market? As part of this revolutionary initiative, it took the concept of choupal one step further, which traditionally meant meeting of farmers in an open space to discuss ideas and knowledge, and, instead, installed computer with internet connectivity through satellite technology and solar power in such meeting points in every village in Madhya Pradesh, a central state in India, and connected every village in this way which famously came to be known as e- choupal centers.

Let’s put India first”. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. For Kishore, the results are evident. HBR Case Study 1. ITC holds out mall hope for villagers The Telegraph. Remember me on this computer. The web site was created to be a tool to assist the farmers and used by the farmers in their efforts to understand and decide and deliberate the best mechanism to pursue, which for them whom to sell the produce to.


Now check out the e-choupal business: This large-scale intervention ihc water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. Help Center Find new research papers in: HBR Case Study 2.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Thereby it significantly reduces transaction costs. Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host cchoupal services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

The Company received this award for its e-Choupal choupao social and farm forestry initiatives that are impactfully itf lives and landscapes in rural India. Recognising the importance of irrigation in supporting agriculture, ITC launched its Integrated Watershed Development initiative to create freshwater potential in water-stressed areas.

However, in most cases, milk yields are low due to poor quality stock. From soya farmers in Madhya Pradesh, to wheat farmers in Uttar Pradesh, coffee growers in Karnataka and prawn farmers in Andhra Pradesh, every group has its own portal entry by invitation only, please.

Farmers can get real-time information despite their physical distance from the mandis.